AIDA Awards 2020

Elton Group were proud partners and sponsors of the Australian Interior Design Awards for 2020. As with almost every public event this year, the AIDA Awards night, took on a very different form. Announced via a live broadcast on Friday 29 May winners were contacted in real time, as participants were encouraged to gather in small practice groups. In lieu of the full celebration event, attendees were provided a checklist eDM with a link to the AIDA at Home Playlist and refreshment recipes.

After meeting the team behind the Local Project at the launch of the magazine, as part of Denfair in 2019, Elton Group immediately felt a synergy and connection to the brand and culture of the Local Project. To demonstrate our commitment, we have supported the magazine in partnering in Issues 2 and 3, aiding TLP’s aim to champion the best- from industry leaders to emerging designers, with a focus on exceptional human-centered design, as advocates of the ongoing value of authentic design, materiality and experience.

Benjamin Franklin was quoted as recognising that ‘out of adversity comes opportunity’ and in response to the shifts in work and life brought on by COVID, and to assist our A&D community work in a more mobile and agile way, Elton Group designed a limited-edition pocket deck. A handy, mobile kit of palm-sized real veneer samples each with QR code linked to full detail; the mini reference library makes specification easy from anywhere. Pocket decks can be ordered by emailing us at sales@eltongroup.com

Because the world is full of colour—there is always the need for black and white. Elton Group has created the perfect complement to the Eveneer Prefinished timber veneer collection; Pure Black and Pure White, monochrome sophistication, perfectly in tune and clear in tone. Made from real timber, wire brushed to enhance the natural timber grain, Pure Black and Pure White are finished with the world’s leading timber polishes to ensure quality, eliminate guesswork and provide a ready to use timber surface. With a new and unique texture and feel, nothing else competes with this prefinished veneer accentuating the essential character of the wood through natural textures, low gloss levels and anti-fingerprint technology. The addition of Pure Black and Pure White to our Prefinished Eveneer timber veneer range adds depth and contrast and provides specifiers with new tools for bringing spaces and surfaces to life.

When everyday and familiar objects are presented differently, it causes us to look beyond their functional value. As part of MDW 2019 and exhibited by Kfive, The exhibition Superficial highlighted how our perception of objects sometimes is only skin deep and how easily we can be tricked and our expectations can be challenged. Using Elton Group timber veneers as a medium Melbourne-based designers Yan Huang, Manuel Canestrini and Colin Whitehead showcased designs which explored relationships between our psychic expectations and physical reality by experimenting with functionality, material and surface of objects.